We bring a fresh, ideas-led approach to every day work
Logo Design & Branding Identity
This is where our creativity gets to shine. Our logo design and brand development process begins with a solid strategy. We then create your visual identity and marketing materials, supporting your brand’s growth.
Whether you need a brand refresh or a completely new identity, we provide tailored packages that show you how each concept will be applied across various assets. This provides a clear vision of how your marketing materials, web design, or packaging will look with the new logo and brand identity.
Our process goes beyond a simple logo. We craft a brand essence based on your brand’s emotion, function, and personality. This is curated to include a tagline, colour palette, fonts, patterns, and imagery. Additionally, we provide guidelines, ensuring your brand is represented accurately and consistently across all assets.
Print Material & Collateral
At Charm & Gusto, we manage all your print design and marketing material needs. We provide design concepts for various assets such as brochures, billboards, mailers, and more.
Once your design is finalized, we create print files and collaborate with partners to ensure the best print techniques and materials are used. From quotes to delivery, we work closely to meet your needs.
Web Design & Development
Customers often first experience your brand through your website. It’s crucial that it functions well and looks professional. At Charm & Gusto, our team of experts design and develop beautifully built, responsive websites using platforms like WordPress, Squarespace, and Shopify.
We handle everything from strategy and copywriting to photography and layout, creating custom websites focused on user experience and search engine optimization (SEO). Our goal is to help you make a great first impression on prospective customers.
Packaging
Thoughtful packaging plays a key role in connecting customers to your product and brand. Our team creates strong, cohesive packaging with considered visual elements, materials, and information hierarchy to enhance brand recognition. We stay updated on design trends to ensure your packaging stands out online or in-store, all while meeting your budget. Collaborating with packaging suppliers, we bring your product to life, leaving a positive impression on buyers and building customer loyalty.
Installations & Interiors
At Charm & Gusto, we create complete brand experiences that extend to your interior spaces and installations. We start with an on-site visit to gain a strong understanding of your brand and space. Then, we create pathing, floor plans, and detailed millwork drawings to establish a polished interior finish that fits your brand story and tone, whether for a presentation center, restaurant, or store.
We work with our suppliers to oversee the project through installation, maintaining open lines of communication with you to ensure a smooth experience. Whatever your needs, our artistic, forward-thinking design techniques will create unique spaces that inspire people to want more.
